BUSINESS &
MARKETING
14 years career shaped by building businesses, launching products and scaling brands.
My work sits at the intersection of business, creativity, and growth. Alongside studio leadership, business development, and scale-up strategy, I’ve led marketing and brand projects across SaaS, science and technology, and innovation-driven industries - from rebranding organisations and launching new products, to delivering national-level marketing campaigns in collaboration with the Prime Minister’s office.
This breadth of experience gives me a commercially grounded understanding of how modern businesses build trust, momentum, and long-term value. Every project is approached not just as a marketing exercise, but as an opportunity to strengthen the business behind the brand.
Learn more about what I do!
IMPACTFUL
CAMPAIGNS
Through my campaigns I’ve had the joy of bringing big ideas to life — from working alongside the UK Prime Minister’s team at the Farnborough International Airshow, supporting the UKs cutting-edge space technology industry, to launching new products and immersing myself in the exciting energy of the video game industry.
I love storytelling. It is at the heart of great marketing, blending strategy and creativity to create campaigns that connect with people, spark excitement, and deliver real results.
STRATEGIC VISION & EXECUTION
Go-to-Market Strategy
Developing and leading end-to-end go-to-market plans for new products and services — from market positioning and messaging through to campaign delivery, launch assets, and performance measurement.
Marketing Leadership & Fractional C-Suite Support
Providing director-level oversight to align marketing with business objectives, supporting leadership teams as a fractional marketing director or CMO, and ensuring measurable growth through focused execution.
Campaign Strategy and Delivery
Building multi-channel campaigns that combine creative storytelling with data-driven optimisation — spanning paid media, email automation, social, events, and content marketing.
Brand Positioning and Market Differentiation
Clarifying brand identity and competitive advantage through strategic messaging frameworks, audience research, and refined visual communication.
Marketing Operations and Automation
Implementing scalable systems using HubSpot, Salesforce, Mailchimp, and CRM integrations to streamline workflows, improve lead nurturing, and enable personalised customer journeys.
Cross-Functional Collaboration
Working closely with sales, product, engineering, and external agencies to ensure marketing strategy is connected, actionable, and delivered with consistency across every touchpoint.
Creative Direction with Commercial Impact
Combining design expertise with business strategy to produce high-quality marketing collateral, video, web experiences, and digital assets that support growth and engagement.
Data-Informed Decision Making
Using analytics, customer insights, and performance reporting to refine strategy in real time — ensuring marketing investment delivers clear ROI.
Long-Term Marketing Roadmaps
Creating structured annual and quarterly marketing plans that balance brand building with demand generation, supporting sustainable business development.
Scaling your brand
As brands scale, marketing needs to shift from activity to direction. I support growing businesses with director-level strategy, helping teams sharpen their message, expand into new markets, and build campaigns that deliver both reach and return. The goal is always the same: sustainable growth, powered by strong brand foundations.
Strategic event marketing creates a clear pipeline — turning conversations into leads, leads into opportunities, and opportunities into measurable revenue.
Industry Events
Trade shows, launches, networking, brand visibility.
Lead Generation
New contacts, warm introductions, early interest.
Relationship Building
Follow-ups, trust, credibility, long-term engagement.
Sales Opportunities
Qualified prospects, proposals, project discussions.
Revenue Growth
Conversions, partnerships, increased market share.
Business Developer
Results that matter
Outcomes of my data-driven strategies, revealing a track record of increased audience reach, heightened brand awareness, and measurable ROI, demonstrating the effectiveness of my marketing initiatives.
525m+ Reach
Across various campaigns, clients and platforms.
20m+ Views
Across all video marketing campaigns.
Influencer Campaigns
Created influencer driven campaigns increasing customer participation and positive community engagement.
Team Collaboration.
Spanning 14 years across a variety of industries, including space technology, engineering, manufacturing, aerospace, motorsport, defence, film production, video games, and software development.
This content is password-protected and available upon request.
Let’s work together!
Shanna@ShannaMay.com
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